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Sony teases launch of new vlogging camera next week

Sony teases launch of new vlogging camera next week. Sony has revealed an intriguing teaser for the launch of a “new digicam”, which is happening subsequent week on July 7.

The teaser from the official Sony Alpha Universe website would not give a lot away about what the digicam will probably be, however consists of the tagline “seize extra of your world” and consists of a picture of a ‘useless cat’ windshield for a microphone.

This strongly means that the brand new digicam will probably be a video-focused digicam for vloggers and YouTubers – so if you happen to’re out there for a type of, it will be nicely value tuning into the live launch on July 7 at 10am EDT / 3pm BST, which works as 12am AEST on July eight for these in Australia.

Whereas Sony is being cagey concerning the new announcement, we will make some educated guesses primarily based on the color and style scheme of the teaser.

Sony used a really related multi-colored background for the launch of the Sony ZV-1, a compact vlogging digicam that sits prime of our information to the most effective YouTube cameras. In actual fact, there’s even a body from that launch (under, which passed off in Could 2020) that appears nearly an identical to the one for its incoming digicam.

Does this imply Sony is launching a successor to the Sony ZV-1? It is potential, however with that digicam nonetheless being comparatively new, it appears extra doubtless that it will launch another digicam in an analogous vein.

Video first

Sony’s massive focus within the final 18 months has been launching compact, video-focused cameras for each professionals and newbie creators.

That began with the arrival of the Sony ZV-1, which is a re-tooled model of its Sony RX100 sequence compact cameras, and was quickly adopted by the Sony A7S III in July 2020, a full-frame mannequin that sits on the different finish of the dimensions and has been massively in style with filmmakers and YouTubers.

Quickly after, the full-frame Sony A7C arrived as a smaller, extra inexpensive full-frame possibility for videographers, and we have additionally seen the Sony FX3 (which landed extra just lately in February) arrive as a equally compact various in its Cinema line.

In between all of this, stills photographers have been barely pissed off by the shortage of latest photography-focused fashions, with no signal of the long-awaited Sony A7 IV. And this new teaser means that photographers hoping for that mannequin must wait till after the launch one other video-focused digicam.

That is excellent news for video creators, however what may the brand new launch be? Sony’s technique for its video cameras has been to remodel present fashions with a brand new video focus – the Sony ZV-1 got here from its RX100 sequence compacts, whereas the Sony A7C is successfully a cross between its APS-C A6000 sequence and full-frame Sony A7 sequence.

The rumors to this point have steered that the incoming mannequin would possibly observe the theme of the latter, solely together with an APS-C sensor somewhat than a full-frame one. If that’s the case, that might make it a extra inexpensive possibility than the Sony A7C, however we’ll have to attend for the total announcement to make certain. We’ll see you there on July 7.