Samsung topped the worldwide smartphone market as soon as once more within the second quarter (April to June 2021) of this yr, however the firm must be cautious as Xiaomi is getting dangerously shut. Regardless of transport greater than 100 million iPhone 12 fashions since its launch, Apple slipped to 3rd place within the world rankings.
In keeping with the newest numbers from market analysis agency Canalys, Samsung had a market share of 19% within the world smartphone market. It achieved 15% year-over-year development, which implies that the corporate’s general smartphone enterprise was higher than final yr. The gross sales of the Galaxy S21 sequence have been higher than the Galaxy S20 sequence. Plus, Samsung launched a whole lot of Galaxy A and Galaxy M sequence of mid-range smartphones, which added to the corporate’s enterprise.
Xiaomi achieved the very best development (85% YoY) and captured a 17% share of the market, and it has set its sight on Samsung. The corporate is rising quickly in Africa (150%), Latin America (300%), and Western Europe (50%). The corporate needs to interchange the South Korean agency and turn into the world’s largest smartphone model. Nevertheless, it gained’t be that simple. Xiaomi’s common promoting worth is 40% decrease than Samsung’s, which implies that a majority of Xiaomi’s smartphone gross sales come from cheaper gadgets within the Redmi lineup.
Apple noticed a meager 1% year-over-year development in Q2 2021 and managed to seize a 14% share of the worldwide smartphone market. Nevertheless, it’s anticipated to launch the iPhone 13 sequence in September, which might give it a significant increase throughout This autumn 2021. It implies that Samsung’s upcoming foldable smartphones, the Galaxy Z Flip Three and the Galaxy Z Fold 3, will face intense competitors from Apple over the past quarter of this yr. An early launch of the Galaxy S21 FE might assist Samsung, however the launch appears to have been delayed.
Different Chinese language smartphone distributors OPPO and Vivo noticed wholesome development throughout Q2 2021, and every of them is holding on to a 10% market share. OPPO, Vivo, and Xiaomi are rising in Asia, Europe, Latin America, and Africa, and Samsung wants a method to fend them off.